With 168 hours and 7 days in a week, it’s difficult to build a plan for when to promote your content and where.
Virant helps you identify the optimal time to share your content and build your promotion strategy with solid research to support it.
What does a topic's trending history look like?
Get the most recent data around whether content sharing around your topic and whether it’s on the upswing or has it been steadily declining. Up to date data that will tell you whether the topic you’re looking at developing content around really is on people’s minds.
Who are my competitors?
In the digital landscape your competitors aren’t who you think they are, instead they are any site or publisher that is developing and sharing content around the same topic you are. Everyone is looking to steal the consumer’s attention and that means you are going to be battling for eyes on your content. Find out what sites are developing the most popular content around your topic and leverage that information to build your strategy.
What are people saying about a topic?
Writing a catchy headline when you share your content is most certainly an art, but that doesn’t mean that you can’t use a little data to inform your masterpiece. Figure out what you can say to attract attention as our tools help you find the most used words and hashtags for the most popular content around your topic.
Do all the research to kick start your content and build the most informed and effective content strategies. Virant’s set of content research tools will help by letting you do research around these topics:
Where popular content
What are people saying when they share popular content
Historical trends around content topics
Who is sharing popular content around your areas of interest